How often do the pages on your website change? Probably not very often at all. That’s why you must keep a steady blog filled with new information every week.
If your site hasn’t been updated with new information in over a year, you can bet someone else’s will rank higher than yours in the results.
Follow these 5 tips to ensure you maximize your web presence.
Keep up with Google updates
By far, the most frequently used search engine is Google. As the king of all search engines, Google has tremendous influence on webmasters and how websites are constructed. When Google expresses its love for websites that update frequently, this is a sure sign that you should add fresh content to your website as often as you can.
A site that is updated once a day, or at least two to three times a week, is considered a frequently updated site. The “Googlebot” that crawls the web is constantly searching for web pages that are new or updated and then adds the fresh content to the Google index. If you update your content often with reliable and valuable information, then you have a better chance of Google ranking your site higher with each update.
More Content, More Keywords
Keywords really don’t hold the same weight they once did. In fact, this is another aspect of SEO you can do really wrong and end up punished for. The age of cramming keywords into a blog over and over, regardless of what they add to the content, is over. Now those keywords have to serve a purpose. You really want to make sure you choose unique keywords that will lead searchers to your site but not so unique that no one thinks to use them. If you choose words that are used too often, you won’t get much benefit out of them.
Your best bet with keywords and search terms is to use long-tail keywords and phrases that people may use when searching. Instead of focusing too much on keyword placement and making sure you include the words a certain number of times, concentrate on simply answering questions. Provide knowledge for those who reach your site. They don’t need a million keywords; they need answers.